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패션 브랜드 ZARA의 IT기술을 통한 성공에 대한 자료입니다.
목차
TABLE OF CONTENTS
1. Introduction………………………………………………………………………………………………………........2
2. Current Situation
2.1 Business Model…………………………………………………………………………………………………3
- Speed and Decision Making
- Marketing, Merchandising, and Advertising
- Financial and Growth
2.2 Operation…………………………………………………………………………………………………………..5
- Ordering
- Fulfillment
- Design and Manufacturing
2.3 Information Technology…………………………………………………………………………………….7
- Approach and Organization
- Zara’s IT system supports
- Store (DOS &POS)
2.4 Competitive Advantage…………………………………………………………………………………….8
- Speed
- Decentralized decision making
- Little Investment on IT
3. Problem…………………………………………………………………………………………………………………..10
3.1 Inventory problem
3.2 Excessive resources & waste of human resources
3.3 System uncertainty (in terms of DOS operating system)
3.4 Integration problem
4. Solution
4.1 RFID (solution for 3.1&3.2)……………………………………………………………………………….11
4.3 Change in operation system and establish Network (solution for 3.3)…………...13
4.4 Case from DELTA Airline (solution for 3.4)……………………………………………………….14
5. Conclusion………………………………………………………………………………………………………………15
6. Issue………………………………………………………………………………………………………………………..16
7. Reference List…………………………………………………………………………………………………………
본문내용
The first Zara shop opened its doors in 1975 in A Coruña (Spain), the city that saw the Group's early beginnings and which is now home to its central offices. Its stores can now be found in the most important shopping districts of more than 400 cities.
Zara is present in 72 countries, with a network of 1.292 stores in prime locations of major cities. Its international presence is a testament to the idea that national borders are no impediment to sharing a single fashion culture.
At Zara, design is conceived as a process that is closely linked to the public. Information from stores is constantly transmitted to a design team made up of over 200 professionals, informing them of our customers' needs and concerns. Zara has stores specialized in junior fashion called Kiddy’s Class. These stores are in Spain, Portugal, France, Italy and Greece.
참고문헌
Andrew, M. & Vincent, D. & Anders S. (2007). Zara: IT for fast fashion. Harvard Business School.
RFID Journal. (2009). RFID News Roundup. Retrieved April 12, 2009, from //www.rfidjournal.com/
WIKIDIPIA, (2009). Zara’s Product. Retrieved April 11, 2009, from //en.wikipedia.org/wiki/Zara_(clothing)
Business know-how. (2009). The root cause of many inventory problem. Retrieved April 12, 2009, from //www.businessknowhow.com/manage/invprobs.htm
HOWSTUFFWORK, (2009). How RFID works. Retrieved April 15, 2009, from //electronics.howstuffworks.com/rfid.htm
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