분야
pptxEnvironment
Target Market
Marketing Goal
Marketing Plan
Conclusion
→High
Industry
Growth
only 5 boutiques in Korea
Café Nescafe:
Sell coffee
but not machines & capsules
To become the luxury coffee icon (Star business)
1. Expand Distribution Channels
2. Effective Promotion Strategy
Generation Y
people being born from the mid 1970s to the late 1980s
increasing number of births
shaped by new technologies, developments and trends
Cultural marketing
implementing a new insight in our customers’
coffee culture
How? By letting them experience a luxurious high quality espresso alongside the simplicity and convenience of our products
Why? To create a new trend
Convenient to use, clean
Easy maintenance
Small size / modern and pretty design
High quality coffee (19 bars of pressure)
Environmental friendly
